Livestock Size Chart
UI/UX
In Collaboration with Cara Davies
Size Chart
Client: Livestock
Role: UI/UX Designer
Background:
Founded in Canada, Livestock is an Omni-Channel apparel and footwear boutique. Livestock curates luxury and high quality products from intentionally selected brands.
Deliverables:
Product flat lay illustrations and measurements
Goals:
Develop a cohesive system of flat lay illustrations
Improve user experience by providing more detailed textual and visual information
Improve Sale Conversion Rate
Improve AOV
Improve Refund and Return Rate
Design Question:
As a user, what improvements can be made to the Product Details Page to improve usability so that a more informed and confident buying decision can be made?
As a stakeholder, what improvements can be made to the Product Details Page in order to improve KPIs, conversion, and return-on-investment (ROI)?
Competitor Size Charts
Rapid Sketching
Rapid sketching ideation
Pain Points:
Customers do not have enough information about product specifics in order to make an informed and confident purchase
When customers receive their order and they are unhappy with the product due to wrong sizes and fit because of insufficient information, they have to go through the returns and exchange process or the product might be final sale
User Testing Results
Flat Lay Illustrations
Flat Lay Illustrations; From left to right, T-Shirt, LS Shirt, SS Button-Up, LS Button-Up, Hoodie, Cardigan, Vest, Outerwear 1, Outerwear 2, Outerwear 3, Pants, Shorts
Product Measurements
Model Measurements In-Situ
A/B Testing Results:
A/B testing was conducted to analyze how the new size chart element affected KPIs. The PDP with the new size chart element was tested against a PDP without. A/B testing results yielded positive outcomes with the addition of the new experience. KPIs improved, generated increased revenue, and returns were decreased.