Client:Rennie Landscape

Role:UI/UX Designer

Background:

rennie Landscape is growing real estate brokerage of 300+ trusted advisors who use advanced market analytics and intelligent data to help individuals, organizations, and institutions make better investment decisions. By leveraging our diverse team of industry-leading experts, we can maximize potential returns and accelerate community transformation in a positive, meaningful way.

Deliverables:

• Create a digital edition of the “rennie Landscape” on rennie.com that features text highlights, images, and video taken from (and in support of) the FW24 edition of the rennie Landscape.

• Desktop and mobile wireframes and mockups

Goals:

• Inform and Educate: Provide visitors with key insights and trends from the Vancouver real estate market.

• Lead Generation: Encourage visitors to enter their contact information to receive a hard copy of the report.

• Brand Awareness: Strengthen rennie’s position as a trusted authority in Vancouver real estate.

Design Question:

As a user, what improvements can be made to rennie Landscape by creating a landing page that is informative, accessible and mobile first and is engaging and reflective of the rennie brand.

As a stakeholder, what improvements can be made to the Product Details Page in order to improve:

• Lead Capture/Conversion Rate: Number of users who submit their contact information for either hard or soft copy. 

• Engagement: Time spent on the page, bounce rate, and interaction with content.

• Traffic: Number of unique visitors to the landing page.

• Shares/Reach: Number of shares and reach of posts on social media.

Target Audience:

• Financial Professionals: Individuals responsible for analysis and financing of real estate projects. 

• Real Estate Professionals: Advisors, investors, and developers.

• General Public: Those curious about the Vancouver real estate market.

Pain Points:

• Customers do not have a more accessible way of viewing reports and key information that rennie Landscape provides.

Outcome:

• Designed a landing page template for rennie Landscape to be used for their bi-annual landscape reports that helped position rennie’s values, culture, and long-term goals.